Pengaruh NCT 127 Sebagai Brand Ambassador, Electronic Word of Mouth (e-WOM), dan E-Service Quality terhadap Keputusan Pembelian pada E-commerce Blibli.com
نویسندگان
چکیده
This study discusses the influence of NCT 127 as a brand ambassador, electric word mouth, and e-service quality on purchasing decisions in Blibli.com e-commerce. The independent variables this are ambassadors, while dependent variable is e-commerce decision. research method used quantitative with total 100 respondents obtained using random sampling from entire NCTzen population who followers @Nctzenarea Instagram account. uses Parliat Least Square (PLS) test tool results indicate that electronic have positive significant effect 
 Keywords: Brand Ambassador ; Electric Word Mouth E-Service Quality Purchase Decision
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ژورنال
عنوان ژورنال: Al-Kharaj : Jurnal Ekonomi, Keuangan dan Bisnis Syariah
سال: 2023
ISSN: ['2656-2871', '2656-4351']
DOI: https://doi.org/10.47467/alkharaj.v5i6.3676